ASO-Optimized Naming

Mobile App Name Generator
App Store Ready Names

Generate catchy app names like Instagram, TikTok, or Spotify using ASO-optimized frameworks. Every name comes with a guaranteed available .app, .io, or .com domain.

Generate App Names See ASO Framework

✓ Free to use • ✓ Short names for app stores • ✓ .app domains available

29%
of users discover apps via search
Apple
65%
of downloads come from App Store search
Apple
12
characters is ideal app name length
ASO Research
3x
more downloads for memorable names
SensorTower

Example App Names by Category

Names our AI might generate for different mobile applications

Photography
Snapflow.app
Action + Flow
Fitness
Pulsify.io
Rhythm + -ify
Productivity
Tasky.app
Function + -y
Wellness
Moodly.app
Feeling + -ly
Shopping
Swiftlist.co
Speed + Function
Meditation
Zentrack.app
Calm + Function
Notes
Flashnote.app
Speed + Function
Messaging
Chatly.io
Action + -ly
Habits
Trackr.app
Function - vowel
Generate Your Own
ASO Expert Framework

The ASO-Optimized Naming Framework

How app names impact discoverability and downloads

Searchability

Names that rank well in App Store and Google Play searches

  • Include category keyword if natural (e.g., 'TaskManager' for productivity)
  • Keep under 30 characters to display fully
  • Front-load important words
  • Consider subtitle for additional keywords
Impact: +47% discoverability with keyword in name

Memorability

Names that users remember and search for directly

  • 2-3 syllables maximum
  • Easy to spell after hearing once
  • Unique enough to stand out
  • Avoid numbers and special characters
Impact: +62% direct searches for memorable names

Shareability

Names that spread through word-of-mouth

  • Works as a verb ('Just Venmo me')
  • Easy to pronounce in any accent
  • No embarrassing associations
  • Sounds good in conversation
Impact: +38% organic growth from shareable names

Brand Fit

Names that match app personality and target audience

  • Playful for consumer apps
  • Professional for business apps
  • Match visual identity
  • Consider emotional resonance
Impact: +55% conversion with brand-aligned names

App Store Naming Requirements

Technical limits you need to know for iOS and Android

🍎

Apple App Store

Name Limit30 characters
Subtitle Limit30 characters
Keyword Field100 characters
  • • Name and subtitle appear in search
  • • Avoid repeating keywords in both fields
  • • Localize names for different markets
  • • Special characters reduce searchability
🤖

Google Play Store

Name Limit30 characters
Short Description80 characters (short description)
Keyword FieldN/A (uses all text)
  • • All text fields contribute to SEO
  • • Name carries most weight
  • • Include key function in name if possible
  • • Avoid keyword stuffing

How Billion-Download Apps Named Themselves

Naming analysis of the most downloaded apps in history

Instagram

2B+
9 chars4 syllables

Instant + Telegram. Describes the product perfectly while creating a unique word. The name became a verb ('gram it').

Pattern: Compound Word

TikTok

3B+
6 chars2 syllables

Onomatopoeia suggesting time passing. Playful, youthful, and globally pronounceable. Perfect for short-form video.

Pattern: Sound Word

Spotify

1B+
7 chars3 syllables

Spot + -ify suffix. Suggests finding/spotting music. The -ify suffix was trendy and worked perfectly.

Pattern: Invented + Suffix

WhatsApp

5B+
8 chars2 syllables

Play on 'What's up?' Conversational, friendly, and describes the use case. Became synonymous with messaging.

Pattern: Phrase Play

Uber

1B+
4 chars2 syllables

German for 'above/over'. Short, powerful, suggests superiority. Easy to say in any language.

Pattern: Foreign Word

Venmo

500M+
5 chars2 syllables

From Latin 'vendere' (to sell). Sounds tech-y but friendly. Became a verb ('Venmo me').

Pattern: Latin Root

Naming Strategies by App Category

Different categories have different naming expectations

Social & Messaging

Traits:
FriendlyConversationalAction-oriented
Patterns:
  • • Verbs (Snap, Swipe)
  • • Onomatopoeia (TikTok)
  • • Casual phrases (WhatsApp)
Examples:
SnapchatDiscordTelegramSignal
Avoid: Corporate-sounding, Boring, Generic

Productivity

Traits:
ClearProfessionalEfficient-sounding
Patterns:
  • • Action + Object (TaskFlow)
  • • Abstract nouns (Notion)
  • • Function words (Todoist)
Examples:
NotionTodoistSlackAsana
Avoid: Too playful, Unclear purpose, Long names

Health & Fitness

Traits:
EnergeticMotivatingHealth-associated
Patterns:
  • • Action verbs (Strava)
  • • Body references (Headspace)
  • • Goals (Calm)
Examples:
StravaHeadspaceCalmPeloton
Avoid: Negative connotations, Medical-sounding, Intimidating

Finance

Traits:
TrustworthySecureSimple
Patterns:
  • • Short words (Cash, Mint)
  • • Abstract (Stripe, Square)
  • • Action (PayPal)
Examples:
VenmoCash AppRobinhoodMint
Avoid: Cheap-sounding, Complicated, Untrustworthy

Entertainment

Traits:
FunExcitingMemorable
Patterns:
  • • Invented (Spotify, Netflix)
  • • Playful (Hulu, Twitch)
  • • Descriptive (YouTube)
Examples:
SpotifyNetflixTwitchHulu
Avoid: Boring, Generic, Dated references

E-commerce

Traits:
TrustworthyEasyValuable
Patterns:
  • • Shopping metaphors
  • • Discovery words
  • • Simple compounds
Examples:
AmazonEtsyShopifyWish
Avoid: Scammy-sounding, Complicated, Generic

Name-to-Icon Alignment

Great app names inspire great icons. Consider visual potential.

Snapchat

Ghost icon emerged from playful, ephemeral name

💡 Name suggested mascot character

Spotify

Sound waves in green—spot + sound visualization

💡 Name inspired audio-visual identity

Instagram

Camera icon with retro filter aesthetic

💡 Name's 'instant' aspect reflected in polaroid style

Slack

Hashtag/pound sign represents channels

💡 Name's professional tone matched clean icon

Mobile App Name Checklist

Evaluate your app name against these criteria

Length

Usability

Availability

Legal

Growth

Mobile App Naming FAQ

What makes a good mobile app name?
A good app name is short (ideally under 12 characters for app store display), memorable, easy to spell, and hints at the app's function. Names like Instagram, Spotify, and TikTok work because they're unique yet intuitive. Our AI generates names following these principles with available domains.
Should my app name match my domain?
Yes! Consistency between your app name and domain builds brand recognition and SEO value. If your app is 'Taskify,' having taskify.app creates a cohesive brand. Our generator shows names with available domains so you can secure both instantly.
How do I check if an app name is taken?
Check both app stores (Apple App Store and Google Play) and domain availability. Our generator handles domain checking automatically. For app store names, search each store directly—similar names can coexist if they're in different categories, but identical names in the same category won't be approved.
What's the best domain for a mobile app?
.app is ideal for mobile applications—it's short, memorable, signals 'this is an app,' and requires HTTPS for added security. Other good options include .io (tech-focused), .co (short alternative to .com), or .com (traditional trust). Our generator checks all options.
How long should my app name be?
Keep it under 30 characters for app stores, but under 12 is ideal. Short names display fully in app store search results, are easier to remember, and look better as app icons. Our generator prioritizes short, punchy names that work well in the limited space of app store listings.
How does app naming affect ASO (App Store Optimization)?
Your app name is the #1 ranking factor in App Store search. Apps with relevant keywords in their name rank higher. However, don't keyword-stuff—balance searchability with brandability. Use the subtitle/short description for additional keywords.
Should I include a category keyword in my app name?
If it sounds natural, yes. 'TaskFlow' for a productivity app signals function and aids search. But forced keyword inclusion hurts branding. Consider putting keywords in the subtitle instead. Our AI balances both approaches.

Name Your Mobile App Today

Generate the perfect app name with a matching .app domain. Free to use, instant results.

Generate App Names SaaS Names →

More Name Generators

SaaS Names →AI Startup Names →Ecommerce Names →