BrandingMay 19, 20265 min read
How to Build a Brand Voice for Startups Without Hiring an Agency
You don't need a five-figure agency retainer to sound like a real company. Building a brand voice for startups is a writing exercise, not a mystic ritua…
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BrandingMay 12, 20265 min read
How to Build a SaaS Brand Color Palette That Outlasts Dark Mode and Founders
When you are naming your company and registering your domain, color feels like an afterthought. You might pick a shade because it looks good on your lap…
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BrandingNovember 18, 20256 min read
Brand Name vs. Product Name: When and Why to Use Each
Should your company and product share a name? Learn when to use branded house, house of brands, or hybrid naming architecture.
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BrandingNovember 6, 20258 min read
The Essential Startup Branding Checklist for 2025
Everything you need to launch your startup's brand: from name and domain to logo, colors, and voice. A complete checklist for founders.
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BrandingNovember 4, 20256 min read
The Psychology of Brand Names: Why Some Names Stick
Discover the science behind memorable brand names. Learn cognitive principles that make names like Google, Nike, and Apple unforgettable.
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